Words, by themselves, are meaningless.

But words, connected, form ideas.

Ideas, by themselves, are powerless.

But when our ideas connect with people, they have the power to transform. 

To empathize.

To heal.

To understand.

To take action.

To do good.

Our words, our ideas, our thoughts are not meant to exist in a vacuum, alone.

Our words must connect with people. Real people.

While we strive to be fiercely independent, we realize that without each other, all is meaningless.

And to really connect with people, we must be real ourselves. We must be real in word and deed.

And to do that takes thoughtfulness, consideration, intentionality.

To take the massive amounts of information swirling about and to listen to all the differing voices that would confuse mere mortals and synthesize them into words that make sense of it all. 

To speak truth, not with ego or bias, but backed with the data and propelled by our emotions: our connection to the data.

This is the power of our words.

This is the heaviness of our responsibility.

This is the superpower of the copywriter.